I would like to tell you about a revolutionary new approach to sports nutrition technology. GEN, Genetic Evolutionary Nutrition, a top sports nutrition supplement manufacturer, has developed Growth Factor X, a totally holistic approach to health and nutrition that is more than just another meal replacement powder. These days it seems nearly everyone is on a quest for a better body, a healthier diet or increased energy levels. Unfortunately, in today's fast paced world, many of us don't always have time to devote a great deal of time, energy or resources necessary for making sure each meal contains all the nutrients and protein essential for maintaining a healthy balance. Enter meal replacement powders, a quick and easy way to ensure each meal is complete with the nutrients and protein necessary for building and maintaining a healthy body.

It is no wonder that meal replacement powders are becoming increasingly popular with each passing day. Looking at the powders available in a market which has been flooded with products, GEN began to notice a trend. Since the development of the first meal replacement powders, the battle for supremacy has centered on protein content. The idea has been, the more protein available per serving, the better. Unfortunately, this struggle to maximize protein quantity has led many MRP producers to sacrifice quality. Products which boast of large protein content fail to mention the fact that a large percentage of this protein is unusable. They have lost track of the original goal of the meal replacement powder.

GEN's Growth Factor X not only fulfills the original aims of meal replacement powders, they have revolutionized them. They saw where other companies were missing the point - protein absorption. What use is there in consuming huge amounts of protein which cannot be used by your body? Growth Factor X was developed with this very question in mind. They aimed to develop a product which would fully benefit the consumer, and they have! GEN recognized that it is necessary to assist the body to gain a more efficient use of the nutrients that are ingested. They formulated a custom blend of undenatured milk protein which provides the body with 42 grams of fully usable protein per serving to help your body channel the protein you consume for use in promoting lean tissue growth.

GEN's formula contains a unique blend of whey protein, which is manufactured at only one place in the world. GFX is one of only two products available made with this special blend which contains significantly higher levels of bioactive peptides and protein factions than any other whey proteins available on the market. GEN has combined whey isolate, whey hydrolysate, whey concentrate and undenatured micellar casein. Casein has long been considered an inferior protein to whey, but recent studies have shown that micellar undenatured casein, the kind present in the GFX formula, possesses anti-catabolic properties that are actually superior to those of whey. This blend provides a continuous influx of amino acids into your system, thus averting much of the oxidization associated with whey isolates. This enables the body to fully reap the benefits of protein consumption.

How does this work? Your typical meal replacement powders which contain only whey protein will necessarily result in your body wasting a good deal of that consumed protein. Whey proteins, which are absorbed quickly, may be used as much for energy as for protein synthesis. However, a meal replacement powder which combines the two proteins is good news for the consumer for various reasons. While the whey protein is absorbed and released quickly, benefitting the body for up to two hours, the micellar casein slows the release of whey from the stomach, which slows the digestion of both proteins, providing a continuous release of amino acids for over seven hours. This sustained release of aminos allows your body to remain in an anabolic cycle of protein synthesis, preventing catabolic protein breakdown for longer periods of time enabling lean tissue repair and growth.

This blend is also beneficial to the body during times of stress. Stress, and certain drugs like caffeine increase the speed (motility) at which food travels through the intestine. The higher the motility, the less time the body has to fully absorb the nutrients present in what we eat. When the body consumes liquid protein, like meal replacement drinks containing only whey protein, it is more sensitive to changes in motility related to stress. A meal replacement formula such as GFX which contains casein is at an advantage. Casomorphins, which are present in Casein, slow motility, boosting efficient digestion, and offsetting the effects of stress on motility.

Why else is Growth Factor X special? Growth Factor X utilizes radical techniques in protein isolation, ensuring that the proteins remain undenatured, or undamaged. To maintain the spectrum of the biological functions of milk protein, the protein units must be as undamaged as possible. Many producers use methods involving heat and acid in order to isolate proteins, because these methods are less costly and less complicated. Unfortunately, this often results in denatured proteins. Many of the growth factors present in undenatured proteins are destroyed through these methods of isolation.

GEN uses a unique process of filtration for isolating both the whey and the micellar casein. This process leaves the proteins intact, and the bioactive growth factors present, available to be used. In fact, thanks to this delicate isolation process, the levels of anabolic fractions IgG (immunoglobulins) and BSA (Bovine Serum Albumin), present in GEN's Hypotrope are roughly twice that of the available fractions present in most other products on the market.

Lactoferrin is one such fraction present in whey protein which is extremely sensitive to processing conditions, and is easily destroyed. The gentle process of filtration used by GEN leaves the Lactoferrin present in whey protein intact. Studies have shown GEN's whey protein blend contains 2-3% Lactoferrin, 250mg per serving . Lactoferrin has been shown to boost the immune system and reverse the growth of malignant tumors. It helps bone growth and is used in hospitals to combat wasting conditions, such as those which burn victims are subject to, as it decreases tissue regrowth time by as much as 50%. This growth factor is extremely effective in the stimulation of tissue growth and has significant tissue healing power. This is something every health enthusiast or bodybuilder should be excited to know about.

As if all of this is not enough, GEN has specifically manufactured this blend to contain maximal quantities of glycomacropeptides (GMP). When the body detects the presence of these peptides, it triggers many anabolic properties. In addition, the presence of GMP in the stomach triggers the production of cholycystokin, which triggers the production of the body’s own antioxidant defense system.

Growth Factor X is further enhanced by glutamine peptides. Glutamine is the most abundant amino acid found in muscle tissue cells. Supplementation after intense stress, like a heavy workout, decreases protein degradation. The result? Bigger, stronger muscle cells.

It is clear that GEN's Growth Factor X is a superior product as it provides a optimum amount of fully usable protein, a prolonged release of aminos and the presence of bioactive growth factors. But GEN didn't stop there. They were unsatisfied until they developed a product which fully maximized the positive effects on it’s consumers.

GEN has customized a carbohydrate formula which incorporates prebiotic oligosaccharides for improved intestinal health, as well as to further enhance protein absorption. The small but essential amount of fat present also uses a custom anabolic fat blend of coconut oil, which replaces the highly saturated fats present in some meal replacement formulas. Furthermore, their potent vitamin and mineral profile contains enhanced levels of the very important mineral zinc, as studies have shown dairy proteins to deplete zinc levels.

Finally, I would like to share one more reason that Growth Factor X is superior to every other meal replacement formula that I have tried. It actually tastes fantastic! Anyone who has tried the many products available on the market is sure to have encountered one undeniable drawback. They normally taste terrible.

You may have spent a lot of time, with moderate success looking for ways to incorporate this powder into recipes which will enable you to disguise the unsavory flavor of protein powders. I can honestly say that if this is an issue which has plagued you, your problems are over. GEN's non- bloating chocolate formula is delicious. You will find you really enjoy this healthy alternative. What's more, is that all you have to do is mix the contents of one packet with water or skim milk, making an easy meal, even easier!