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Friction Friction

Friction is an advanced technology nutritional supplement formulated to improve the performance, stamina and endurance of athletes as well as help burn fat and provide energy. Friction is Ephedrine-free.

Friction transfers nutrients to your muscles when and where you need them. The time-released process gives you sustained energy. It is designed to "turbo charge" your carbs with oxygen. It uses adrenaline-stimulating nutrients and vitamins to free up the oxygen and supply your body with balanced nutrition. Friction is supplied in an easy to swallow liquid. With Friction and the revolutionary Liposome Delivery System, your body will use your carbs more efficiently. You will no longer "hit the wall," you'll blast through it! This is truly a remarkable scientific breakthrough.

Designed and engineered using Liposome Delivery technology (patent pending), Friction delivers energy, vitamins and minerals needed every day by the serious athlete to achieve their performance goals.

Friction helps you use carbs more efficiently for greater endurance and energy. The unique Liposome Delivery System transfers nutrients when and where your muscles need them. The time-released process gives you sustained energy.

Increasing the levels of oxygen in the blood will certainly help speed up aerobic respiration. As athletes, we must work to increase oxygen in our blood. Our bodies need signals to increase the amounts of oxygen it needs. We accomplish this with adrenaline, also know as epinephrine, the ultimate performance hormone. Adrenaline is often referred to as the fight or flight hormone. Adrenaline tells the heart to beat faster, muscles to twitch, and breathing to increase. This floods the blood with oxygen. Combining adrenaline with the increase of nutrient-derived 2-3DPG in the bloodstream lets your carbs "breath easier". This combination facilitates aerobic respiration and helps your body produce higher levels of ATP. This is the ultimate performance state! Over time however this adrenaline spike decreases. The challenge for athletes or anyone looking for sustained energy then, is how can we maintain this ultimate performance state for sustained energy.

There are two elements that impact the amount of carbs being burned. First is the amount of oxygen in the blood. Second is oxygen's affinity for hemoglobin. In our bodies, oxygen is bound and carried by hemoglobin. Hemoglobin binds the precious oxygen and delivers it to your muscles. When we exercise, our bodies release a chemical known as 2-3DPG (diphosphoglycerate). This chemical lowers oxygen's affinity to bind to hemoglobin. With 2-3DPG, oxygen is released and can be used by our carbs in aerobic respiration to increase our ATP levels. Increasing the levels of 2-3DPG is key to improving aerobic respiration. The problem is we store a limited supply of 2-3DPG... and we use it quickly. Research suggests that certain nutrients and phosphates, such as sodium and potassium phosphate, increase the 2-3 DPG levels, thereby releasing oxygen in the blood to your carbs. Research on the effectiveness of phosphates and other nutrients to increase 2-3DGP is inconsistent, mostly due to variations on how our body absorbs these nutrients. How we absorb nutrients is just as important as what type of nutrients we provide our body.

Carbs are not the only source of ATP. Fat is also a very good source. A fatty acid of 16 carbons can yield 129 molecules of ATP, which is over 400% more than carbs... even with oxygen! Because fat metabolism can produce so much ATP per molecule, it is preferred that you tell your body to burn fat and to spare you carbs for when you absolutely need them. You might say, "Why not use just fat"? Well, simply put, fat needs carbs to burn. Carbohydrates are like kindling for burning fat. But burning fat first to produce energy helps saves some carbs for later.

At this point we've learned several things: 1.) ATP is the energy that fuels your muscles; 2.) Oxygen turbo charges your carbs to produce more ATP - as much as 15 times more, and 3.) Supplying your body with nutrients that facilitate your body's aerobic respiration helps deliver increasing amounts of oxygen to your carbs. So to use carbs better we need to increase the level of nutrients in our body. How to continually provide our bodies with these oxygen delivering nutrients is the cornerstone of every training supplement. Most oxygen delivering nutrients are poorly absorbed by our body and only provide energy for a short period of time. We must realize it is not the nutrients that don't work, it's the delivery system for supplements that don't work. How you take a supplement is more important than the supplement itself. Capsules, tablets, sublingual and drinks are all poor nutritional delivery vehicles. Nothing is absorbed as efficiently as when you follow Mother Nature's formula.

Our body's lymphatic system is an extensive and highly efficient network of capillaries and vessels that transport fluids and nutrients into our blood stream. The lymphatic system uses liposomes, encapsulated multi-layered vehicles, to deliver vital nutrients to our body. The uniqueness of liposomes lies in their chemical construction... a water-soluble center and an oil soluble outer layer. This outer layer is made up of natural oils called Phospholipids. Phospholipids can be easily absorbed by our body's lymphatic system and can bypass most of the digestive system. Therefore, liposomes enter the blood stream through our body's lymphatic system instead of our digestive system, like vitamins, gels, etc. Studies prove that our lymphatic system absorbs nutrients at a rate of 98% as compared to our digestive track which absorbs nutrients at 40% to 50%. Once liposomes enter our blood stream they can target a cell, peel off like an onion, and release the vital nutrients a little at a time or a layer at a time. In fact, the proven effectiveness of liposomes to deliver vital nutrients to the body has made them the preferred method of delivery for many cancer drugs.

Liposome Delivery makes Friction unique in the fitness market. This all-natural, liposome encapsulation matrix reduces the particle size of active nutrients. It separates water-soluble and oil-soluble elements and fuses them together into microscopic spheres. Liposomes then transfer nutrients directly to the muscles when and where they are needed to improve stamina and increase overall athletic performance. Liposomes deliver their nutrient payload in a way no other vitamin supplement, liquid or pill can, making Friction faster acting, with sustained potency.

Liposome encapsulation efficiently directs bloodstream absorption allowing for faster activity and utilization of the biologically active nutrients. Unlike sublingually applied products that rapidly enter the bloodstream and spike the blood, liposomes gradually release their nutritional payload over several hours, providing sustained user benefits.

Background on Liposomes

Liposomes are microscopic, artificially created spheres whose walls consist of phospholipid bilayers. Liposomes are created by mixing dry phospholipids, such as egg yolk, with water. The phospholipid bilayer is designed to fuse with the lipids in the cell membranes of the body, so liposomes are effective agents for delivering nutrients or other chemicals directly through the cell walls. The multi-layered composition of the liposome provides for sustained release of the targeted nutrient.

Liposome encapsulation also allows the combination of both hydrophilic (having an affinity for water) and hydrophobic (incapable of dissolving in water) ingredients within the same liquid product. Liposomes were originally developed for the pharmaceutical industry where they have been used successfully to direct cancer-fighting therapies to affected cancer cells.

Friction is Ephedrine-free!

Is Synephrine the same as ephedrine? No! Even though they sound similar they have very different chemical make-ups and actions in the body. Ephedrine has been linked to many negative effects and actually over stimulates the heart and decreases endurance performance. Synephrine was chosen due to its non-cardio stimulatory effects yet it still is able to mobilize fat to be used earlier in exercise.

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