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January 02, 2008Reviewer: Ruth in New York* I use this any time I am exposed to cold, flu- or any contagious illness. I work in EMS am and quite frequently exposed. I use this instead of OTC products said to prevent or shorten colds, etc. I have been using this for well over a year and have not had any major cold/flu. I also trust the NOW brand having been around for many years. I have most of my friends using this also with positive results. (I also use local bee pollen and raw honey almost every day for allergies.) Go bees!!!!!!!! This is my opinion and based on my experience and results- I prefer natural remedies and prevention.