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1 of 2 people found the following review helpfulMarch 15, 2011Reviewer: John in California* NOW is a brand you can trust. There is A LOT of buzz on the market right now about HCA products helping people loose tons of weight. Don't believe the hype, it's marketing to get the uninformed to purchase products. Citrimax has been on the market for some time now (years)it's not the newest thing. All of this said, it DOES work, it does curb appetite and help with weight loss. I find it best to take it before dinner and @ night about an hour and half after dinner to stave off late night munchies and sweets, my downfall. I don't take it during the day as I eat a healthy breakfast and lunch and need those calories.