* I am reporting back again after almost 2 years of using this product. I just ADORE it, especially the Ground Beef Not (although they are all good--it's just that I always used to love ground beef more than chunks of beef...personal preference)! It is a perfect substitute for ground beef in/on things such as pizza and rich meaty-tasting tomato sauces. The texture is spot-on, it is economical, it is healthy, and it is so incredibly easy to make....I use about 4.25 parts of water to 1 part (weight) of Beef Not! and put it in a pot on the stove on low for about 4-5 minutes, stirring as necessary. It stores beautifully, never seems to go bad, and takes on the taste of whatever other ingredients/spices you put in whatever you make with it. I don't know how easy it would have been for me to stop eating meat if it weren't for this product. Even if you DO eat meat, this is more economical, healthier and better for the planet!

* I use TVP all the time anyway, but for real beef flavor I've been stuck with those expensive Morningstar frozen crumbles until now. These reconstitute well without requiring additional flavoring to taste like beef. They work great in recipes, retaining their flavor well even cooked in a soup or chili. If you'll pardon the pun, cool beans!

* I can't rate the product on taste yet, but I have important information that you will want to hear. I purchased the product not realizing that it is dry and will really give you about 3.5 lbs of product when reconstituted. It also has a shelf life of at least a year. That was all great news in my book....economical, and stores well. And now for the best news: look at the nutrition facts label. It has a lot of stuff on it that looks kind of suspicious to me, but I bought it anyway to try it. When my package arrived I saw that the only ingredients on the label were "soy flour and a trace of corn"....suspicious, I emailed the manufacturer to ask why all of those other ingredients weren't listed on my package. The reply was unbelievable: we HAVE to put in those ingredients by law in order to sell to federally funded schools, but not when we sell to the public. The only ingredients in there are truly non-GMO soy flour (no isolated proteins--yay!!) and a trace of corn. This just put the ingredients list for this type of food--vegan "meat" alternatives--head and tails over what you can find in the store. The taste reviews that I have found--while few--were all excellent, and I will report back after using the Beef Not! strips and ground that I purchased. But I can tell you that you don't need to let that label push you in the wrong direction. Try it!!

Editors note: "Beef Not Chunks have minerals listed on bag. Beef Not Ground lists just soy flour and corn(trace)."

* This product is great. High protein, low carb, high fiber, and mixed with the proper ingredients, it is cost efficient and nutritious. I make a meat loaf, with 2 lbs. of gd. turkey, 16 oz. of Beef not!(rehydrated), one chopped onion, garlic powder,seasonings, 2 eggs, 1 cup of oatmeal (optional), i small can of tomato paste, 1 cup of grated carrots, and mix it all together, and bake at 400 F. for 1.5 hours. it is awesome and healthy, and low cal.

great product.